The theory of the square load is based on the observation that the most even patterns happen when the shot column is about the same height as diameter. Without getting little tubes made up to actually measure, just pick a light load. For 12 gauge pick a load from 1 oz to 1 1/8 oz, and try it out to see if it does the job for you. If you are going hunting, try 1 1/4 oz, but don't use a greater volume of blackpowder than shot. It will generally be counter-productive.
The blackpowder I refer to is 2F. Generally speaking, 3F is too fast for a .730 bore. For smokeless, there are many loading manuals laying about. For 777 & Pyrodex, see the Hodgdon manual.
Less powder = tighter patterns, so does slower powder, generally speaking.
See the thread below"Anyone Loading Black Powder". .