Could be one of the new "SRP" Premier scopes. They've just came out with a new lense coating which is supposed to be quite a bit better. If you compare all the features, photo etched reticle, speed focus, full saddle construction, fully multi-coated lenses, over the counter warrenty, etc. I think you'd be comparing a Ziess Conquest 3x9x40, at a price of around tripple.
You could check E. Arthor Brown Co. "EABCO", I've found them to have best prices and good service on Swift optics. Good luck and good shooting. 31 bertram