I have purchased from SWFA once in the past.....a long, long time ago. All I'm going to say is that I don't like their business practice and I will never buy from them again.
Before theopticzone was a sponsor, or even member, of GBO, they were just a regular company selling scopes. I'll never forget the first scope that I bought from them - a Nikon Monarch 3.5x-10x-50mm Illuminated. They had the lowest price but, just as, if not more, importantly, they had the absolute best customer service. Sometime thereafter, and again, before theopticzone was ever affiliated with GBO, I bought another scope.
As moderator of this forum, I often get members ask me where they should buy their scopes. Even though theopticzone wasn't even a sponsor, I still recommended people to them because I really really think that they are among the best scope company out there. Then, sometime after that, I happened to see them join as a member. Wow, I thought that was cool. Then, I found out that they became a sponsor!
Guys, I don't endorse anything unless I believe in it. I have lost count as to how many scopes I have bought from them over the years, but it's certainly over 10 scopes, and I'll tell you why...their prices and outstanding customer service.
Zachary