No, the bullet doesn't have to be against the rifling in order to fire form the brass, in fact I think that could be a dangerous practice. In order to form the brass to the chamber of your rifle you need a fairly stout load, and by that I mean a load that is not a reduced load. There is no rocket science involved, it just takes enough chamber pressure to push the brass out to the physical limits of the rifle's chamber. A side note here, you can use a cheap bullet if it is just a forming load as there is no need to throw the more expensive slugs for this.