Well put GB. And, actually GB has come around full circle and hit on the real reason I started this post (out of curiosity as to what other are thinking) in the first place. I've pretty well gotten tired of the ones (magazines) I subscribe to, because over the years, they have evolved into nothing but adds... Even the articles are obviously biased because the writers are "bound" by the fact that the products they are writing about are on consignment to them from the manufacturers, and are in point of fact, paying the way.
A very close friend of mine who lives in SD writes of a major gun (not hunting) magazine. He is a very religious, and honest guy... And, he and I have discussed numerous times the dilemma of being bound this way. The rifles, scopes, and all the other equipment that he writes about in his handloading column are consigned to him, or, in the case of powders, bullets etc., are sent to him cost free in exchange for the articles, and resulting advertisements. Therein lies the dilemma. What if, just what if, that blasted bullet won't shoot worth a .... well, you fill in the expletive... :-) Or, what if he cant' find a load that new rifle some company consigns to him will shoot well. Or, what if that gun is a fit and finish "mess"
He's obligated to write the articles, but how do you do that without the occasional "embellishment" along the way. His articles are bi-monthly, (6 per year) and he makes less than $300 buck per writing... so, there is nothing in it monetarily for him as an incentive to "pad" his articles... I don't know the situation of the really big names, but in this case, it's his situation... Simply put, he insists on writing honest, truthful articles, void of any exaggerations etc...
When I started my little online magazine, I ran into, and became very aware of the very same thing... I started with some "beg" letters to some powder and bullet manufactures, because I wanted to do some handloading and product review articles, and in the process, gained a few companies who were willing to send me a box or two of bullets, and small samples of one powder or another, in exchange for a space in my advertisements, and a product review article... Now, what if I don't like the product. What if I can't get it to perform as advertised... FACT... I will not embellish or exaggerate in an article. And, that is EXACTLY what you do see in some of the popular magazines... Luckily, in my case, at least so far, I have not had this happen, and the handloading, and product review articles have been EXACTLY what I have experienced. No exaggeration, no embellishment, just the facts Mam, just the facts. But, I still worry about the day I have a product and can't find anything good to say about it.
Now, I'm NOT a writer... I just am a guy with a webpage who wanted to start a little online magazine. And, MOST of the folks who send me articles are not writers either. Just guys like you and me who have had a neat hunt, and get a kick out of having their story published.. But again, in the process, I need at least a couple of "sponsors" so to speak, because I simply can't afford to purchase all the supplies necessary to do the articles... short of having my magazine nothing but hunting articles....
I guess the long and short of it all it that we need to realize that, in today's society, there is an ART to reading these magazines, and a guy needs to learn to mentally separate the hype from the reality... Separate the chaff from the grain... Again, GB, very well put... Oh... I don't think GB will mind me asking you to come read my magazine... The current edition has some funny stuff in it, and the cutest little kid with his first catfish mounted on a plaque you ever saw... the July/Aug. edition will be all wild boar, and the Sept./Oct. edition will be all black and grizzly stories and related "stuff".. here is the address:
http://www.accs.net/users/drquick/hfhonlinemagazine.html