I'm a fan of "heavy" bullets in my 14" 30-30. I use 150 grain bullets, mainly because the 150 grain class is the most economical, and most of my hunting shots are less than 150 yards.
If you use lighter bullets, you should certainly stick to a well constructed bullet like the Nosler. You don't want to make the mistake of using a light-weight "varmint" bullets that might splatter rather than penetrate. The Noslers (and most of those high $$ bullets) are very well constructed, and will penetrate for a clean kill.
I've got some 110 grain'ers that shoot fantastic out of my 30-30, but I wouldn't want to use them for deer-sized critters.