I agree, no matter where I buy something like optics, I read the reviews at Midway, Cabelas,Amazon, etc. I see enough critical ones too, so I believe they are not filtered.
Cabelas optics have been discussed several times before here in the past and generally have gotten very good reviews and considered good values. I have always been treated well by their customer service people, so I believe they would stand by any of their optics.
I have several scopes by the "brand name" manufacturers, but if I saw a Cabela's scope or binocs that fit my needs and was priced right, I would buy it with confidence.