Stocks can make a big difference for good or ill. In late 1960s I bought a Rem. 700 30-06 that had been "custom" stocked by a local gunsmith in my hometown. The stock had beautiful wood and was sort of a '60s Weatherby configuration with very sharp lines, a long forend, etc. It kicked like a mule!
Many years later I put a laminated "mountain rifle" stock on it when the Warsaw, MO companies of Bishop and/or Fajen were closing down. That stock was trimmer and lighter but the perceived recoil of the '06 was noticeably less. And that is the way it remains to this day.
Stocks make a difference IMO. And factory stocks on major brand, American rifles have really improved in the last 40+ years. I have three of the Remington 700 Classics (.222 Rem., 6.5X55, and 35 Whelen) and I really like the classic lines, walnut wood, and comfortable recoil/handling characteristics.