Dee, I think it's the primer because I'm seeing what I'd call a light primer strike. New (to me) barrel, these were the first rounds I'd put in it. What makes it odd is that it will fire them, if it's just primed brass, every time.
Dezynco, the brass has been full length resized, trimmed to minimum, flash hole uniformed, primer pocket uniformed, primers seated flush or slightly below the face. I'm pretty sure they're seated right. Hard to crack primers is my thought, or yeah, weak hammer spring. It's a rimmed cartridge, 30-30 actually.
Charles, the reason I tried the magnum primers is because I'm doing some experimenting with H-335 and one of my manuals recommended using a magnum primer with that powder.
Sorry, guess I should have been a little more explicit in the OP.