Every time we go to the range he's been shooting the snot out of our Ruger 10/22. He wanted to put a good scope on it. My wife and I told him we would match however much money he saved up so he could get a good scope. Well grandma and grandpa found out about the deal and gave him $100 for Christmas. He had $30 saved.
I had to call my dealer the other day. We ordered a matte finished Leupold VX-I 2-7x28mm Rimfire Scope, mount and low rings. $275 to my door. I might have been able to save a few dollars ordering everything from somewhere else. This guy sells us firearms at his dealer cost. We like to give him as much business as we can.