I compared the 2.5-10x40 E4200 against every scope in the case at Sportmans Warehouse, including some high end (and big $$$) Leupolds, Nightforces, Swarovskis and Zeisses and none of the "high-end" brands were as bright or clear until the price point was more than 3x that of the Bushnell. I've gotten all of mine at great prices by shopping around (usually find a limited time deal for $1-200 below the going rate).
I dropped the rifle that my 6-24x40 is mounted on and it landed directly on the scope hard enough to jump the threads on the sunshade, dent the elevation knob cover and bend the mounting rail and after I replaced the mounting base and removed and realigned the sunshade the scope itself was none the worse for wear.