While everyone keeps saying they use the Core Lokts And they are a great loaded round. Many stores carry them and they are about the most reasonable in prices.
Anything will work on a deer from the 125 grain reduced recoil loads to the newest most technical hunting round out there. If you like Winchester, Federal, S&B, Hornady, or someone else I have not mentioned any hunting bullet will work on deer. FMJ bullets work too but not as well.
I would look at your hunting distances and pick a bullet weight and design based on your type of hunting.
Under 100 yards - I would look at a blunt nose and lots of lead showing and as heavy as you can go. Personally I like heavy bullets for close. They tend to make a nice neat hole in and out, and very little meat is turned to jelly.
100 to 200 yards I would look at a pointed Soft point in the 150 to 165 grain range. Only a few inches from 100 to 200 yards in drop and easy to shoot.
200 and more yards I would look at a 150 to 180 grain bullet pointed soft point or a 150 grain all Copper / bronze bullet. the all copper bullets are not as heavy as the lead core type and a 150 grain bullet is physically the size of a 180 lead core. The heavier bullets will still pack a lot of energy.