The news stories about this Loko product really got my attention. A 24 ounce can of 12 percent alcohol meant to be chugalugged like a beer! Wow! That's like drinking an entire bottle of wine.
Then there was the story I read about, dig this, beer with 40 percent alcohol. Really! Apparently this is related to the boutique brewing craze in that a new camp has formed, the "alcohol arms race" camp. Whiskey is about 40% alcohol! Beer is normally about 5%.