Alot of magazines are pushing people towards digital as it is cheaper for them in the long run. Many I know now have ipads, kindles and smartphones are finding it easier to get them that way, then they can access them whenever they have a free moment. I haven't jumped at it yet, but as soon as I get an ipad or similar device I probably will. I have seen the digital mag and it is cool, everything in the article is linked, so if you see something that interests you, you can click on it and get more information.