I have always had Leupold Vari X-111,VX-111s on my Weatherby MKVs, Winchester Model 70s, Remington 700s, Sakos & CZ550s, I got a new VX-3 & absolutely loved it. I decided to buy a spare scope to carry in my pack with Warne Lever Mounts. While focusing & zeroing this new Zeiss Conquest 3-9x40, I was astounded at the brightness & clarity & how black the reticle is & remains at all times. I waited for nightfall to do a comparisson with all my Leupold 3.5-10x40s. until it was too dark to see anything, I tried again before dawn looking across a paddock to a big Gum Tree 443 lasered yards away. The VX-3 was better than the VariX-111 & VX-111. The Zeiss Conquest was the best of the lot. I bought several more Conquests to hunt with for a final opinion. Today I no longer have any Leupold Scopes. All my rifles have Zeiss Conquest 3-9x40 & my CZ550 9.3x62 has a magnificent Zeiss Victory Diavari 1.5-6x42 #8. I am going to put a Zeiss Victory Diavari 2.5-10x50 #4 on my Weatherby MKV 300 Weatherby Magnum. I have become a devoted Zeiss fan & hold them in the same esteem as I do Martin Guitars.