One of our board of directors of our shooting range always seemed to have a Zeiss Conquest scope on whatever rifle he brought to range to shoot. One day I commented to him about his Zeiss scopes. He replied that he'd once only put Leupold scopes on his rifles. However, over a period of time he got irritated with looking thru optics of other brand scopes on our range members rifles that cost a heck of a lot less than Leupold. To him, the optics in too many of the cheaper scopes seemed just as good, if not better than his Leupolds. He shopped around, checked out other scopes for a brand to replace his Leupolds. He owns one Swavorski, would have loved buying them, but no way could afford it. This will lead him to end up trading in around a dozen Leupold scopes to be able to afford the number of Zeiss Conquest scopes he needed for his better rifles.