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Author Topic: Swedens gender neutral Christmas catalogue, boys with dolls, girls with guns.  (Read 236 times)

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Offline powderman

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Swedens gender neutral Christmas catalogue, boys with dolls, girls with guns.
« on: November 25, 2012, 11:03:56 AM »
Christmas catalog features boys with dolls, girls with guns  Published November 25, 2012
FoxNews.com    Sweden’s top toy chain has released a gender neutral Christmas catalog after it was criticized for stereotyping.
The catalog from Top Toy, the franchise holder of Toys R Us in Sweden, shows a boy playing with a baby doll instead of a girl, and a girl holding a toy machine gun, AFP reports.
"For several years, we have found that the gender debate has grown so strong in the Swedish market that we ... have had to adjust," said Jan Nyberg, the director of sales at Top Toy.
 
The company made the switch after Sweden’s advertising watchdog scolded it for publishing a 2008 catalog that featured boys in superhero costumes and girls playing princesses.
"With the new gender thinking, there is nothing that is right or wrong. It's not a boy or a girl thing, it's a toy for children," Nyberg told AFP.

Read more: http://www.foxnews.com/world/2012/11/25/swedish-toy-chain-releases-gender-neutral-christmas-catalog-featuring-boys-with/#ixzz2DH4g5k9r
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Offline Shu

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Re: Swedens gender neutral Christmas catalogue, boys with dolls, girls with guns.
« Reply #1 on: November 25, 2012, 11:31:46 AM »
PM,
I built my daughter a little bolt action 22 lr. I painted the stock pink becuase thats her favorite color. She loves showing it off when we go shooting. She is ringing gongs out to 200 yards with it. Outshooting a few of the boys. She just says they need to learn to shoot or can keep getting beat by a girl. ;D
 
I understand what you are saying though about catalogs and gender confusion. Sad times for when a catalog can't make up its mind.
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Offline garbhead

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Re: Swedens gender neutral Christmas catalogue, boys with dolls, girls with guns.
« Reply #2 on: November 25, 2012, 12:44:24 PM »
That does it. I am not ordering one more thing from Stockholm Wal Mart !!!
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Offline bilmac

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Re: Swedens gender neutral Christmas catalogue, boys with dolls, girls with guns.
« Reply #3 on: November 25, 2012, 12:46:52 PM »
Didn't figure they let ANY kids play with guns in Sweeden
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Offline yellowtail3

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Re: Swedens gender neutral Christmas catalogue, boys with dolls, girls with guns.
« Reply #4 on: November 25, 2012, 04:19:52 PM »
(shrug) I like girls with guns!
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