I believe it stems from the localvour phenomenon. Couple that with a yuppie ( maybe a bad stereotype) who wants out of the city, wants to be a farmer, and cannot afford 840 acres and a line of equipment.
Buy a hobby farm, run the damn horses off. Buy books, plant vines, buy equipment, work your tail off. You and wife quit your job and bottle wine. Become an independent contractor in IT, bottle more wine. Get a really good gig in IT, bottle more wine. Raise pumpkins, design a corn maze, bottle more wine.
Show a profit, sell the the whole business to someone tired of the city. Move back to the city and tell lovely stories of the country and your years in the wine industry.