Supermarkets here, usually have about 5 or 6 feet of shelf space for Hispanic foods.
That's how it is where I live now, I live in one of the whitest states in the US.
Yes; I think the Goya in supermarkets in our area, are more for we "Anglos" who want to try the stuff, or just prefer Goya brand.
There is a Walmart west of me that has a bit more..but there are Hispanics working on a tree farm (not Christmas trees) there.
East of me by about 35 miles, there are large dairy farms (2,000 to 5,000 cows) that hire some, so I expect that there are larger varieties in stores in the area.
We have several such large dairy farms nearby here, but for some reason, they all hire local help!