STP used to be one of few, auto servicing companies that was among the special categories.
Now it is just another Auto based company as there are a LOT of high end companies that make their own special blends of this , that or the other thing.
The Days of going to a auto store to buy 10W, 20-20W, 30W etc. oil is looong gone now; such oils still exist (especially for pre-sixties autos where not using what was used in the past can be a bad thing.
Last year was the first year in my life I did not change oil for summer and winter.