Back in the early 80's When Fish formula came out, one of my friends bought several bottles. Another of my fishing buddies went to Mann's Bait Company(we live in Eufaula, and the factory is but 2 miles from his residence) and bought a huge bag of Electric Grape Augertail worms, which we split the cost and the worms.
I then went to the First friend's home and begged a few squirts of the Fish Formula to douse my worms.
The following day friend #2 and I hit the lake. I was catching fish at a rate of 10 to 1. It got to the point where he was getting P.O'd,due to his lack of success. I was laughing, and offered him one of my worms. He refused, and I kept on catching fish. At one point he said "If you get one more..." and before he could finish, I was reeling in another. I again offered to let him use my worms, but got the reply "Why? they all came out of the same bag."
After another hour of him being fishless and I catching and releasing about 10 more, he relented and took a worm from me. That's when discovered what I had done. I found out that day that the scents were something that worked.
Now I mostly use Crawdad formula on everything, as it seems to give better results.