I own and shoot several Leupolds.
One of the things that makes them so popular is the extensive offering they have. I don't think any scope manufacturer even comes close to the Leupold lineup. Just as in my case, I prefer the the Leupold dot reticle, which I cannot get in another scope.
Also, consider that most decent scopes probably have sufficient glass for the vast majority of hunting situations. What some tend to forget or overlook is the internal workings of a scope and its ability to make definitive adjustments and hold zero. This is where I think the Leupold comes to the top.
Also take a look at any picture taken at a sillouette or bench rest match. Almost every gun on the line will be wearing a "gold ring" scope.
I'm certainly not saying that the elites, or for that matter, aetecs, sightrons, burris', weavers, etc aren't good scopes because they are. In fact, I think that these manufacturers have closed the gap between their optics and Leupolds in the past few years. But for me, a scope is usually going to be a lifetime purchase anyway, and the extra cost spread over that lifetime for something that I have total confidence in and familiarity with (and is exactly what I want without compromise) is worth it to me.
Just my 2 Cents,
Smoky