I know that this can be broken down into different categories, but pick as many categories as you like.
For most bottom fishing, I really like the Shakespeare Ugly Sticks. I have had some for years and they have held up well. I used to really like the Penn Power Sticks too, but I don't think Penn Makes them anymore.
As for casting rods, my favorite used to be the Shakespeare graphite (not the newer Ugly stick graphite lite). The original ones, of which I own a few, are VERY strong, light, and sensitive.
So what's your favorite brand of rod?
Zachary