The black bear is a more popular big game animal that you might think. It has the second widest distribution of any big game species in north america (after the whitetail deer) & bears are the only big game animal that can be hunted during a spring AND fall season ( in accordance with jurisdictional regulations).
Some of the things that I believe keep bear hunting from being an even more popular pursuit, than it already is, are the following:
(1) Although widely distributed, bear population numbers don't even begin to approach the number of deer that can inhabit the same piece of real estate. Add to this that bears are solitary, nomadic creatures that are rarely SEEN in the woods, and most people conclude that "why should I bother hunting an animal that I never even see?".
(2) No other game animal that I know of stirs the passions of the anti-hunting crowd the way that bears do (except maybe for baby fur seals). This causes protests & political upheaval in many places that bear seasons are proposed by state fish & game departments. Many hunters, I suspect, steer clear of this controversy by passing on bear hunting all together (and that's a shame). This is the #1 problem here in N.J.
(3) The misconceptions and prejudices surrounding what are some of the most popular methods of taking bears: baiting & hound hunting. Even within the hunting community, many look down on those who pursue bears with hounds or over bait. The truth is, in many areas these methods are the only way feasible to ensure a harvest in line with the goals set by the local wildlife agencies. These methods also allow the hunter to be more selective in the type of animal he chooses to harvest, reducing the likelihood of killing immature bears or sows w/ cubs because the hunter has more time to size up his quarry rather than shooting at a "black blob" bulldozing through thick brush.
(4) Lastly, a general unfamiliarity with bears surely keeps yet more hunters from pursuing this magnificent creature. I never cease to be amazed at the notion some hunters have that all you can do with a dead bear is make a rug. Time & again I've heard the comment, "you mean you can actually eat bear meat?" Bear meat is, in fact, not only edible, but highly palatable (especially in the fall after bears have spent months gorging themselves on wild berries and hard mast such as beechnuts & hickory).
Although bear hunting IS in fact popular, I too am surprised that it is not more so, considering:
-bear hunting usually takes place in the milder climate of late spring & early fall
-guided black bear hunts tend to be the most affordable of all guided big game hunts
-bears up the intensity level as no other animal in north america can, because you are hunting an animal that can rightfully be considered "dangerous game"