Wow, didn't realize looks over rides function. Apperently some look at scopes as pretty little things to accessorize their rifle with. Some even consider the Redfield Widefield as ugly. I say, if it works, who gives a rats &%+!@# what it looks like. I too wonder if, say Nikon or Mueller created this, how many people would be jumping on the band wagon then. And if I didn't have a third baby on the way, I would get one and try one. All right, enough from me, this big dog has to get back to work.