I bought one to put on my sons .243.......and while sighting it in and going with him to shoot his first buck when he was 10........well....it looked brighter and more clear than alot of other scopes I have sighted through ..( Simmons....Red.) So , when I bought a new .270 for me , I bought a banner 3x9x40....3 yrs later....and alot of rounds...still holds true, still bright.....for the money , I am a happy man......I would buy another one...in a heartbeat