The only rifles I own are in 22LR, 30-30 and 30.06. I had a rifle in .223 but didn't like it. Nothing wrong with the rifle or the round, I just didn't like them. I also have 4 12GA pump shotguns.
Anyway, I have killed deer, antelope, elk, coyotes, and hogs with both the 30-30 and 30-06 rounds. I use either factory loaded Remington Express Core-Lokt PSP or Winchester Super X Silver Tip or Power Point rounds. I have nothing against anyother type of bullets -- it's just that I've always found the ones I use to be perfectly adequate for my purposes. I would like to try the Barnes Copper X (?) bullets but just haven't gotten around to trying them. I have heard that the various manufactures "Premium" lines of rounds are very good but for my taste they are a bit pricy and are not THAT much more accurate the the ones I use. I use ONLY 170GR bullets in my 30-30s and use both 150GR and 180GR in my 30-06s.
I've never had a deer, antelope or elk travel more than 100 yards after I've shot it and all have been good clean kills. No bullet that I've used has ever exploded/fragmented in the animals I've shot. The Core-Lokt PSP, Silver Tip and Power Points have performed and mushroomed beautifullly.
I can't speak to the magnums as I've never used one. I've hunted with guys that used them and they have all had good luck with them. Most of the guys I hunt with or have hunted with through the years use pretty much the same factory ammo that I use and noone has had a problem with their choice of ammor.
Maybe it's just my age (62) and experience but it seems to me that the calibers of old work pretty darn good and at least for me, I don't anticipate going to the more modern Ballistic Tips. Not putting them down and it wouldn't be fair to do so since I haven't used them.