Lately I have noticed notes in several dealers ads, saying "this will be your last chance to get a winchester.....". I have not seen a significant increase in price of winchesters, (on gunsamerica, gunbroker, etc), but I have noticed a definite increase in many dealers prices. In my opinion I think they will continue to raise the prices, because they think people are scared that they might not ever get another chance to own a winchester. However I think there is going to be a breaking point where people start buying from other companies like Marlin, Remmy, Sako, etc... because the Winchesters are just too expensive. Thats just my opinion.