They will probably sell a bunch of those, but Swampman I would rather have your bug out bag set up, a whole lot more useful but only if you know what do with what you've got and probably cost less too. But I imagine, a lot of urbanites will buy one because they are sealed in a can "kind of break in case of emergency" packaging, hope they remember to buy shells. I did see an interesting interview though while Katrina was still a hot topic, the news crew had flown into a rural town in the LA bayous, they were interviewing a woman about how they were possibly going to make it with out government assistance. The lady told the reporter we're Cajun. The reporter looked confused and asked her question again, the lady looked at her and once again said we're Cajun, we'll be fine. You could plainly tell that the reporter just didn't get it.