I have to say that I am probably one of Hornady's best customers when it comes to the 17HMR. I have shot countless rounds at paper targets and Montana gophers. I have never seen a keyhole in any paper. In my gun, a 17v Marlin, they both shoot just the same. But if you're talking gophers, the CCI doesn't hold a candle to the Hornady. They don't seem to expand as well. The V-Max looks like someone took a sledge hammer and squashed the litter critter's guts out!!!