It looks to be the same process the factory dipping is. The protection comes from the clear coat sprayed on when dry. I have had some factory dipped stuff scratch off. You should even hit the factory stuff with some flat clear. I agree, is pricey, but a little cheaper than having a shotgun dipped for $175. There will be a learning curve, so I am sure the first $99 would be a learning process. But hey, you could dip all your hunting buddies turkey and deer guns and make some $$. Thanks for the link!