COOL!!
They have one model that has a pink stock that someone like myself couldn't resist buying for the granddaughter, It went for $90.
I was at a gunshow recently and the very same one with the pink stock went for $200.
It must have been a popular item along with being a good marketing idea...at that price it must be a supply & demand type thing or the manufacture re-tooled for another limited run.
Comparable to this was the Ruger #1B...Prices for one of these chambered for the Hornet were $800 cause this is supposedly the last that will be made in this caliber. I didn't think that it was worth a penny more than $600 (new)
but didn't argue any points with them, perhaps the supply & demand again.