When I bought my winch yamaha currently was not running the warn winch sale , but they often do/did , so anyways I bought a super winch ,have it for years and it was cheaper than the warn esp when the dealer gave me his price on it , it works my plow and I won't say i have used it to a great extent but I certainly have used it a bit and am happy with it.
2 friends bought some cheap winch from harbor freight , I think they paid somewhere around 49 bucks for them , one only has used it for his plow and the other guy broke his before he ever got to use it due to being not so smart.