Mike
I agree with gypsyman as far as keeping it simple . What type time frame are you thinking about for these classes ? that will determine what kind of info you can give them along with what kind of hands on you will be able to present .
Rule #1 - Start with a joke , something that lets them know that this can be a fun hobby , also make sure you let them know that a person does not have to work for NASA to load good , safe ammo .
Stick to the basics the first night ( if more than one night ) , walk them through the steps to load a strait walled case like the 38 spl or even the 45LC .
Give them a run down on the tools that are needed to load and later you can tell them about all the neat stuff that will save time but may cost more $$s .
Good visual aids will help to keep them on the subject at hand , show them the diffrent types of rounds , presses , scales , dies , you get the idea .
Don't get too hung up on one brand or color of equiptment and let them know that it doesn't take a 2nd morgage to start loading .
And the most inportant thing is keep them involved by making the class interactive , ask them ??s and have them ask you ??s , don't make it a class were you do all the talking and they end up with that DEER IN THE HEADLIGHTS look .
stimpy