Wood or plastic stock? The Wal-Mart down the road as a synthetic/blued .270 in the case for $377, and the laminate/blued 30-06 for, I think, $529 (does that sound right, hmm??) I'd say that it's definitely in the ballpark, price-wise. Maybe walk in with $350 cash and say out the door? Who knows, they might do it.