I think most are in agreement that practice is vital if someone intends to be a decent shot. But lots of people I know take the deer rifle out to the range a few weeks before the season and fire a few bench shots to make sure their pride and joy is still zeroed. Others don't do that much.
I know the folks on this board are exceptional. Nearly all shoot regularly, but even here I have read complaints about the distance to the range, the high cost of ammunition, barrel wear and tear, and recoil. I get the feeling that some consider range time to be a little bit of a drag.
Any tips on encouraging folks to get out to the range. I think shooting should be both safe and fun. I also think people are attracted to bench shooting because close groups feed our inner Robin Hood. We need some games to make hunting position shooting fun.
Twenty miles to the east a gun club runs a decent range. It has a really popular Cowboy action shooting activity. Sadly it is popular with the affluent over 50 set. Lots of middle aged doctors, dentists and lawyers show up one Sunday morning a month with a lot of expensive equipment to play cowboys. The price of admission is ownership of two single action pistols, an old style lever rifle and an 19th century shot gun. If you can do all that for less than $3,000, including the holsters and cowboy outfit, I will throw in with you.
The closest public range to me is run by the department of conservation. It is set up primarily to help folks wanting to sight-in and for trap shooters The longest range is 100 meters. The state is about to spend several million building a new range a couple of miles away. The new range will have a bunch of booths designed for handgun shooters and an expanded trap facility, but the rifle range will be a duplicate of the current 100 meter range. All bench rests all the time.
I have heard about silhouette shooting but I think you have to go to New Mexico for that and Prairie Dog shooting is a big deal part of the year.
What does the average guy do to make sure shooting practice is fun and not a chore?