Hi again, HillBilly!
Where are you in Alberta? I've traveled all over Canada and know most of Edmonton, Calgary, Medicine Hat, and Wainwright well.
As for you question of the practicality of converting your Norinco .308 Winchester to .243 Winchester, YES, it is possible, BUT with the following problems:
1. Magazine and action will feed and chamber .243 Win no problem.
2. You can't just "rechamber" from .308 to .343. You have to replace the barrel to get a .243 caliber and chambering. Springfield Armory used to offer the M1A in .308 or .243 Winchester calibers. I dunno if they still do.
3. The Norinco action is not exactly dimensionally identical with the Springfield Armory and G.I. receiver parts. A replacement barrel and bolt will probably have to be hand-fitted. Expensive because of the gas port and special machine cuts needed to fit the M14 action, muzzle brake, operating rod guide, etc.
4. The .243 Win is a fine coyote round, but in a semi auto, my experience is limited to BAR's and Remington 742 rifles. You probably have to do considerable "tuning" to make your M14 shoot well.
HTH
John