New scope brands

[charles p]

About once per day someone is asking for an opinion on a scope brand I have never heard of.  There must be a wave of new scopes being purchased if the shooting public can support so many additional brands.  Maybe a lot of inferior scopes are failing and being replaced.  

Just asking for opinions.  I don't have the answers.  With a 10% unemployment rate, I'd think optic brands would be consolidating rather than expanding.  That's why I'm not an economist.

Who has an explanation for the surge in new optic brands that we are seeing?

[Old Grizz]

And most of them seem to be low-end scopes at that. I have no idea what it cost to build a bottem end scope but there must be a decent markup in them and if you notice most of them are made in China. Go on e-bay, there are over 1,000 pages with just optics and some manufactures no one has ever heard of. Maybe someone is getting on the band wagon because of the poor economy.

[charles p]

You sort of summed up my thoughts.  There aren't many "free lunches" in the optics game.  An astonishing magazine add, and a gun writer, can only make silk purses from a sow's ears, for so long.

I foresee a lot of brand turnover in the future. 

[dross80]

About once per day someone is asking for an opinion on a scope brand I have never heard of.  There must be a wave of new scopes being purchased if the shooting public can support so many additional brands.  Maybe a lot of inferior scopes are failing and being replaced.  

Just asking for opinions.  I don't have the answers.  With a 10% unemployment rate, I'd think optic brands would be consolidating rather than expanding.  That's why I'm not an economist.

Who has an explanation for the surge in new optic brands that we are seeing?

Gun sales are way, way up, since about a year before the election.  All those new guns need optics.