I will pass on the word to Larry...he really is the guy you see on TV. He started in a little gunshop that I used to go into when I was a kid, and managed to build up the business to what you see now. But he is the same guy he always was. He and his wife Brenda have been married forever. They still live in the house they built in the 80's, he drives a Suburban...he is a regular guy and has not let the money go to his head. And working here is something else. A couple of years ago, Larry called a bunch of us into a meeting room, issued us a beat up Winchester 67 single shot and told us he was going to teach us some gunsmithing. We refinished them, fabricated missing parts, he taught us to checker...everything. We don't golf here, as you might imagine. We do have a weekly sporting clays league. Company trips to gun shows, company hunts...this is about the coolest place to work on the planet.