Yes!
Here is a couple of comparisons:
(2003) 2.5-8x36, Duplex, Matte MAP $439.99 Our Price $419.00
(2004) VX-III MAP $399.99 Our Price $379.00
(2003) 4.5-14X50 Duplex, Matte MAP $589.99 Our Price $535.00
(2004) VX-III MAP $569.99 Our Price $525.00
(2003) 3.5-10x40 Duplex, Matte MAP $459.99 Our Price $429.00
(2004) VX-III MAP $459.99 Our Price $429.00
(2003) 6.5-20x50 Long Range Fine Duplex, Matte
MAP $764.99 Our Price $689.00
(2004) VX-III Long Range MAP $779.00 Our Price $749.00
Actually Zachary, after looking at it further, there in not much of a change for the more popular sizes. I guess I just looked at a few that we up in price.