Yes it is new for this year. I saw an ad in a past issue of Guns Magazine. I think this press is neat. I contacted Lee a few months ago about it. It is built to load cartridges the length of the .50 BMG. It has an insert at the top that, when removed, allows the use of large ring BMG dies. The handle is adjustable in length so you do not have to make big sweeping arcs to load smaller cartridges. This really is a breakthrough for Lee. Most BMG capable presses easily run close to $250 and up.
Brian M