I have 2 of the 3x9x40 Bushnell banner "Dusk til Dawn " scopes , one on the .243 ( my son's gun) , and one on my .270. We are both convinced that after looking through the Simmons, and the other mid range scopes we tried, Banner is definitely the best bang for the buck. In fact, I like my Banner so much, that even if I won the lottery, I'd buy an Elite as an upgrade...but would not stray from Bushnell. They are indeed crystal clear, steady, and true. Durability in the brush country of Texas has us both convinced. As I cleaned my knife after my son and I field dressed his 8 point buck this past deer season....I asked him if there was anything better than this.......his smile gave me the answer I will keep with me until I am old and gray.....Bushnell scopes helped in that memory , as far as I am concerned.