Rooster does not have a website. Here's the contact info:
Rooster Laboratories
PO Box 414605
KC, Mo 64141
816 474 1622
$25 bought me a half gallon shipped to me. My rough guess is that will do 50,000 bullets. Only takes about a tablespoon to do 500-600.
It won't do high velocity rifle loads the way Liquid Alox will, but it works fine for normal pistol loads. I've been on a rifle binge since I got the stuff and found that it works to 1300 fps and maybe a little beyond in carbine barrels. Shot a few hundred .38 Special WC loads through a carbine and was getting 50 yard groups at or just over 1" so accuracy is OK.
This ain't a general purpose lube, but it's a mighty good one for high volume target pistol shooters.