Well, if you took "270" out of Jack's vocabulary, he couldn't speak!
And if you give Elmer sodium pentathol, he couldn't speak either!
Hyperbole might interest some, but it is boring as hell to those who "are in the know".
Sure, Elmer, and Jack, and Capstick, and Ackley are interesting conversation over a campfire, or a bottle of Bud, but exactly how many elk can you kill at 400 yards with a .17 caliber cartridge, or how many bears did Elmer really kill with his .44 at 500 yards (or did he confuse himself with his "outhouse at 400 yard" stories)?
And Capstick? Interesting reading! He has been mauled by every animal in Africa, and has also killed the largest and meanest of them, as well. Pretty good for a shoe salesman from New Jersey!
As for "technical writers", how many times have you read an evaluation of a $3000+ firearm, and the writer rants and raves about what a great firearm it is in paragraph #1, yet in paragraphs #2 thru #6 he then states that the wood to metal finish is poor, the checkering is over-run, and 5 shot groups at 100-yards are around 3 MOA. BUT...in his closing paragraph he once again tells us what a great firearm it is (because it only jammed around 5% of the time) and that everyone should run right out and buy a couple!
And how about the extremely useless phrases that you will find in just about every article? One like, "The .280 offers more flexability when handloaded"? Name one centerfire cartridge that doesn't?
Or, "This firearm will please any owner who has purchased one." Well, hell! If I paid my money for something, it damn better well please me! Or back it goes...
And then there is the classic, "Although accuracy is not all that great at 100 yards, it is good enough for hunting!"
At one time in my life I considered gun writers a "gun scribes", now I consider them "gun scribblers"...