thelaw,
It will be difficult to find a price that is not the same with all retailers. Leupold has a Unilateral Pricing Policy, so all retailers must sell at that price. So when looking around, the price will be identical among all retailers. The new VX-III 4.5-14x40's do not have an adjustable objective. That is something new for Leupold with this model. I personally think that it was not a good idea to get rid of it on the 4.5-14 size. If you are going to use it primarily for big game type hunting, the adjustable objective is not needed. If you going to use it for small game & varmint hunting, then I would consider trying to find one with an AO.