They might see the price of Encore barrels and heed the affordability of a H&R/NEF barrel and believe they are getting a great deal. Which when you think about it, to you average Joe, $140 for a barrel that he will only shoot a couple times a year and mainly use for deer hunting, the life of that barrel is quite long. And in the end worth it to our ignorant friend.
Some times the value of an item is of most importance to the individual himself, and by what he see's it's worth.
Case in point, people spending $1000++ for a nice WWII rifle.
Or $500+ for a Mosin Nagant labeled-"Sniper".