Jon,
I have ordered from you, riflescopes.com and from Midway. One thing that causes me to order from Midway is the ability to see their inventory status online and if backordered, they give you a date when more inventory will come in....I like that...ALOT. As for riflescopes.com, I have purchased two scopes from them and am STILL waiting on my free Lumina covers from my Leupold MKIV purchase that I purchased back in Sept. '05. Now _that_ really pi$$es me off. I still haven't received a firm date as to when I can expect my Lumina covers. Midway doesn't perform these tactics and riflescopes.com lost me forever as a customer.
As for doing business with you, it too has been a pleasure. I ordered a Nikon Buckmaster 3-9x40 scope from you last month and it was delivered when the lady on the phone stated. Not only that, but she worked with me on shipping terms....I'm a happy customer and likely a repeat customer. Therefore, what I'm saying is that if a store is willing to offer something on sale and back it up with a date (if unavailable), I'm game. However, customers don't like to be told something and then it's never acted on.