The sound produced by different cannons varies from cannon to cannon. Each has it's own signature or voice.
3/4 bore and 8 ga are close to the same diameter - then there is barrel length. Then comes loading, windage, size of touch-hole - which all affect pressure. Where you shoot will also affect the perception of the sound, as will atmospheric conditions.
Doing a side-by-side test is about the best way of resolving the question of which is louder.
Don't get caught by the temptation of getting it a little louder by adding more or faster powder, there are safe limits.