Wife & I were also dissatisfied with "supermarket" meat. When I can't fill the freezer w/ wild game meat, we've begun shopping at a nearby Amish farmer's market. We live in NJ, but have a group of Amish that come in from Lancaster Co., PA every week & basically set up a "supermarket" of their own Thurs.-Sat. The amish food (especially the meats) is much better than anything you can buy in a commercial supermarket around here. The animals are raised w/o growth hormones & steroids, slaughtered & packaged with minimal processing. The meat LOOKS & TASTES great! All this without a significant increase in price over the commercial stores. The Amish are a very pleasant & honest bunch to deal with to boot!