jvs -
I'll take your resort to ad hominem attack as your tacit admission you have lost the argument on its merits.
All a person can conclude from your anecdote is that A) some of the shooters could use more shooting practice, and B) the bear died after being shot with a .30-30.
I am not suggesting people rush out and buy a .308 Marlin, although I plan to buy one at some point. Others can do as they please, makes no difference to me.
Nor am I saying it is revolutionary, although Hornady's the flex-tip bullets are certainly a big step up in terms of ballistics. As a handloader, that won't matter to me as I don't plan to use them - I'll stick with 170g Partitions. In terms of peformance the .308 Marlin is on a par with a .307 - hardly revolutionary, but it will be, for a time at least, much more available. Winchester quit making .307s in the early 1980's after only a couple years of production and Marlin never shipped any. For a while at least, those that want that kind of performance will be able to get it in a Marlin. A lot of folks have bettered their .30-30 performance over the years by hot loading or reaming them out to AI configurations or .307 chambers. The new Marlins will offer a factory alternative. Coincidently, the .308 will be offered in a package I've wanted for some time, stainless and grey laminate. Thank you, Marlin!
You wrote:
"If you want the performance of a .308, buy a .308. It will be MUCH cheaper to shoot. Or better yet, buy a used .30-30 or a .35 Rem."
Huh? Thank you, but I intend to buy a .308. Another one. But a Marlin this time.
As to operating costs, the costs for the .308 Marlin with factory ammo will be no greater than some other commonly used cartridges. For handloaders such as myself, the cost will be significantly less than most factory loads. I use both Speer 170g FN and Nosler 170g Partitions in my .30-30. With either bullet the cost to load the .308 Marlin will jump from $4.79 a box for the .30-30 to $5.28, or about $0.49 a box, due to the extra powder consumed by the .308. Cost to reload the .308 Marlin and the .308 Win will be virtually identical.
Don't need a used .30-30 as I already have one. Along with a used .375 Winchester, a used .45-70 and a used .308 Win. The .308 is a Remington, all the others are Marlins.
Everyone IS entitled to their own opinion, as are you. Amongst Marlin fans the .308 Marlin is generating a lot of interest. Whether the cartridge survives or not only time will tell. But ammo for the short lived .307 Winchester is still available, rifles chambered for it command a premium, and some gunsmiths are known for rechambering Marlin .30-30s to .307 Win.